Digital Marketing Training in Chennai

Digital Marketing Training in Chennai

Connect with your audience in the right place and at the right time with advanced digital marketing training with us. Let’s bring the best in you as you’ll learn how to deliver your advertising and brand awareness through digital channels.

What is digital marketing?

You need to learn to meet global customers where they spend most of their time: on the internet. So digital marketing helps you create brand awareness through channels such as social media, e-mail, websites, search engines, etc.

AtoZ Software Training’s Innovative Digital Marketing Training Course

Our digital marketing syllabus is designed by our expert digital marketers to help you thoroughly understand the course.

What you will learn?

The digital marketing course will focus on giving you a whole new understanding from the beginner to master level of strategic Search Engine Optimization (SEO).

You are going to learn in-depth,

  • On and Off-page SEO
  • Inbound links
  • Lead generation best practices
  • Content marketing (blogs, eBooks, whitepapers, and infographics)
  • Social media marketing (Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.)
  • Running ad campaigns
  • Marketing automation
  • Lead-nurturing workflows
  • Email marketing
  • Organic traffic

Benefits of Digital Marketing course

  • You can easily raise brand value
  • Better conversion rates
  • Reaching an audience beyond your immediate geographical borders
  • Increase page and domain authority
  • Increase business ROI
  • And get hired by multinational companies with an attractive salary!

Who can join the Digital Marketing Training?

The business world is moving toward digital marketing to get their products and services to the large market. So anyone, fresher, working professionals, marketing analysts, and students trying to develop your skills for your career can join this course. The career scope is really high as companies invest more in digital marketing for lead generation.

TRAINING DETAILS

  • starts JAN, 2020
  • duration 1 Month
  • class duration 30 hours
  • skill level all level
  • language english
  • students 400+

Enroll Now

  • Marketing v/s Sales
  • Marketing Mix and 4 Ps
  • What is Digital Marketing
  • Inbound vs Outbound Marketing
  • Content Marketing
  • Understanding Traffic
  • Understanding Leads
  • Strategic Flow for Marketing Activities

  • WWW
  • Domains
  • Buying a Domain
  • Website Language & Technology
  • Core Objective of Website and Flow
  • One Page Website
  • Strategic Design of Home Page
  • Strategic Design of Products & Services Page
  • Strategic Design of Pricing Page
  • Portfolio, Gallery and Contact Us Page
  • Call to Action (Real Engagement Happens)
  • Designing Other Pages
  • SEO Overview
  • Google Analytics Tracking Code
  • Website Auditing
  • Designing Wordpress Website

  • Profiles and Pages
  • Business Categories
  • Getting Assets Ready
  • Creating Facebook Pages
  • Page Info and Settings
  • Facebook Page Custom URL
  • Invite Page Likes
  • Featured Video
  • Pin Post and Highlights
  • Scheduling Posts
  • Facebook Events
  • Reply and Message
  • Facebook Insights Reports
  • Competitor's Facebook Page
  • Ban User on Facebook Page
  • Connect with Twitter

  • Organic v/s Paid
  • Defining Ad Objective
  • Performance Matrix
  • Ad Components
  • Designing Creative Image
  • Facebook Ad Structure
  • Setting Up Facebook Ad Account
  • Create Ad - Targeting
  • Create Ad - Budgeting
  • Create Ad - Creative
  • Content and CTA
  • Boosting Page Posts
  • Page Promotion
  • Video Promotion
  • Similar Ads and Audiences
  • Tracking Pixels Code
  • Remarketing - Website Visitors
  • Custom Audiences - Look Alike
  • Custom Audience - Saved Group
  • Managing and Editing Ads
  • Ad Reports and Ad Insights
  • Billing and Account

  • Facebook Business Manager
  • People, Pages and Roles
  • Ad Accounts Configurations
  • Ad Agencies and Assigning
  • Shared Login for FB Business A/c
  • Power Editor - Most Advance
  • Email Targeting on Facebook
  • Facebook Offers
  • CTA on Page
  • Posts for Location
  • Save Time with Third Party Tools
  • Case Studies

  • Understanding Adwords
  • Google Ad Types
  • Pricing Models
  • PPC Cost Formula
  • Ad Page Rank
  • Billing and Payments
  • Adwords User Interface
  • Keyword Planning
  • Keywords Control
  • Creating Ad Campaigns
  • Creating Text Ads
  • Creating Ad Groups
  • Bidding Strategy for CPC

  • PPC, CPM, CPA
  • Other Measuring Tools
  • Bidding Strategy on Location
  • Bidding Strategy on Schedule
  • Bidding Strategy on Devices
  • Conversion Tracking Code
  • Designing Image Ads
  • Creating Animated Ads
  • Examples on Animated Ads
  • Creating Video Ads
  • Youtube Video Promotion
  • Hi-Jack Competitor’s Video Audience

  • Remarketing Strategies
  • Remarketing Rules
  • Remarketing Tracking Code
  • Linking Google Analytics
  • Designing Remarketing Images
  • Shared Budget
  • GWD Software

  • Video Flow
  • Google Pages for YouTube Channel
  • Verify Channel
  • Webmaster Tool – Adding Asset
  • Associated Website Linking
  • Custom Channel URL
  • Channel ART
  • Channel Links
  • Channel Keywords
  • Branding Watermark
  • Featured Contents on Channel
  • Channel Main Trailer
  • Uploading Videos
  • Uploading Defaults
  • Creator Library

  • Channel Navigation
  • Video Thumbnail
  • CTA – Annotation
  • CTA – Extro
  • CTA – Cards for Mobile
  • Redirect Traffic to Website
  • Post Upload Enhancements
  • Live Broadcasting
  • Managing Playlists
  • Managing Comments
  • Managing Messages
  • Monetization with Adsense
  • Paid Youtube Channel
  • Channel Analytics
  • Real Time Analytics

  • How to make videos
  • Camera Angles
  • Setting up Lightings
  • Shooting Techniques
  • Editing Videos
  • Editing Audio
  • Background Music
  • White Board Animation
  • Publishing HD Videos
  • On Hands Training on Video
  • Editing Software

  • Email Machine – The Strategy
  • Email Frequency
  • Why People Don’t Buy
  • The Fuel – Value
  • Triggers in Email using 4Ps
  • Sequence of Email Triggers
  • Email Example – Topic
  • Email Example – Intro
  • Email Example – Product
  • Email Example - Secondary Value
  • Email Example - Fear
  • Email Example – Regret
  • Email Example – Ask for Sales
  • Email Example – Reinforcement
  • Email Example – Offers Announcements
  • Email Example – Urgency
  • Email Example – Cross Sales
  • Email Example – Re-Engagement
  • Email Example – Buyer vs Consumer

  • Email Software and Tools
  • Importing Email Lists
  • Planning Email Campaign
  • Email Templates and Designs
  • Sending HTML Email Campaigns
  • WebForms Lead Importing
  • Integrating Landing Page Forms
  • Campaign Reports and Insights
  • Segmentation Strategy
  • Segmentation Lists
  • Auto-Responder Series
  • Triggering Auto – Responder Emails
  • AutoResponder Actions

  • Marketing Automation Tools
  • Email Campaigns
  • Email Autoresponder
  • SMS Autoresponder
  • Creating Landing Page
  • Landing Page CTA
  • Lead Generation Strategy
  • Capturing Leads from Sources
  • Website Widgets
  • Lead and List Management
  • CRM Integration
  • Sales Integration
  • Products Integration
  • Business Reporting
  • Lead Source Link Building
  • Lead Tracking Features
  • WebHooks and Connectors
  • Complete Automation Strategy

  • eCommerce Business
  • Planning eCommerce Website
  • Product Placements
  • Product Grouping
  • Promoting eCommerce Website
  • Remarketing Products
  • Understanding Coupon System
  • Appointing Affiliates for Products
  • Cross/Up/Down Selling
  • Payment Gateway in India
  • Application and Documentation
  • Collecting Online Payment
  • Web Store using Payment Gateway
  • Web Fronts using Payment Gateway
  • Invoice Payments through Emails
  • SMS Invoice Payments
  • Integrating Payment Gateway
  • Payment Links and its Promotion
  • Affiliates for Payment Links

  • Re-Marketing Flow
  • Email Re-Marketing Strategy
  • Segmentation Re-Marketing Strategy
  • Facebook ReMarketing
  • Google Adwords ReMarketing
  • Marketing Machine Bucket Filling
  • Dynamic Re-Marketing for eCommerce
  • Pixeling and Tracking Cycle
  • Video ReMarketing
  • Custom Audience ReMarketing
  • Engagement Re-Marketing

  • LinkedIN - The hub of B2B Networking
  • Creating LinkedIN Account
  • Updating Contact Information and Links
  • Designing Profile and Summary
  • Managing Connections
  • Advance Searching
  • Who Viewed Your Profile
  • Endorsements - Publishing and Receiving
  • Creating LinkedIN Company Page
  • Updating Products and Services Marketing on Twitter & Pinterest
  • Creating Showcase Pages
  • Engaging with Updates
  • Running Paid Campaigns
  • Recruitment through LinkedIN
  • LinkedIN Groups
  • LinkedIN Mobile App

  • Web Analytics
  • Integrating with Website
  • Measurement Metrics
  • Accounts and Profiles
  • Analytics Reporting
  • Sorting, Filter and Time Chart
  • Audience Segmentation
  • Traffic and Behaviour Reports
  • ReMarketing Audiences
  • Goals and Conversion Reports
  • Developing Intelligence Report
  • Google Webmaster Tool
  • Setting up Tool for SEO
  • Adding and Managing Assets
  • Integrating WebMaster Tool
  • Site Map and Site Links
  • Search Traffic and Links
  • Google Indexing
  • Managing Crawl Errors
  • Managing Security Issues

  • Understanding SEO
  • SEO Keyword Planning
  • Meta Tags and Meta Description
  • Website Content Optimization
  • Back Link Strategies
  • Internal and External Links
  • Optimizing Site Structure
  • Keywords in Blog and Articles
  • On Page SEO
  • Off Page SEO
  • Local SEO
  • Mobile SEO
  • eCommerce SEO
  • Optimizing with Google Algorithms
  • Using WebMaster Tool
  • Measuring SEO Effectiveness

  • Understanding Affiliate Marketing
  • Sources to Make Money Online
  • Selecting Affiliate Program
  • Applying for an Affiliate
  • Building Assets for Affiliate Promotion
  • Payments and Payouts
  • CPC, CPA, CPI and other metrics
  • Getting Most Conversions
  • Day to Day Work Scheduling
  • Managing Affiliate Accounts
  • Blogging
  • Google AdSense Account Setup
  • Placing Ads on Website
  • Placing Ads on Blogs
  • YouTube Video Monetization
  • Allowing and Blocking Ads
  • Performance Metrics
  • AdSense Administration

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